Hidden Helpers Marketing Campaign
The Hidden Helpers Program, developed by the Elizabeth Dole Foundation, aims to acknowledge the children of wounded veterans who have taken on caregiving roles. The EDF team needed a fresh logo that seamlessly aligned with the Hidden Heroes brand. They asked for the following things:
leverage purple, the recognized color of the military child
something simple - just wanted a wordmark logo that can be co-branded with the Hidden Heroes logo
needed to be young looking because it represented kids from ages 5-18
Role: Lead Designer
Project Type: Program Branding
Year: 2021
Team: 1 Designer & the Marketing & Communications Team from EDF
Campaign Marketing
Since its launch in 2021, I've designed several campaigns to support events, challenges, and foster engagement within the young caregiving community. Selecting imagery and maintaining a clear CTA was the main focus. This program was endorsed by First Lady Jill Biden in her efforts to support military families and caregivers.
Recommendation
“Bethany is a fantastic creative collaborator and visual storyteller who I worked frequently with during my time at the Elizabeth Dole Foundation. Bethany offered insightful ideas and produced high-quality deliverables which were always in time with our deadlines. Her beautiful and impact designs strengthened the ways in which we reached military and veteran caregivers and helped share their stories.
— Lauryn Cantrell, formally EDF Communications Manager